Business Planning 经营计划 Course Outline课程大纲  China Beef Industry Project 中国肉牛业项目  Training Objectives培训目标 Become familiar with business planning concepts变得熟悉经营计划概念 Practice market analysis and business planning techniques 练习市场分析和经营计划技能 Calculate profitability for beef farmers     为养牛农民计算盈利能力 Develop Business Plans for the Dragon Head enterprises 为龙头企业制定经营计划  Training approach培训方法 The course will use a combination of lectures, exercises, group work and one-on-one training     培训将应用讲座、练习、分组工作和面对面培训相结合的方式 Exercises will be based on local conditions     以实际情况为基础做练习 Business plan will be based on the company’s actual business intentions     经营计划要以公司的真正经营目的为基础 Session 1 – Jan 2003授课时间1—2003年1月 Discuss the reason for planning     讨论计划的原因 Introduce the business plan 介绍经营计划  Learn about market analysis and marketing strategies 学习市场分析和市场战略 Review company structure and goals 评审公司结构和目标 Analyze the profitability of two approaches to cow-calf production     分析母牛-犊牛生产盈利能力的两个方法 Session 2 – Feb 2003授课时间2—2003年2月 Assess the profitability of the various Dragonhead profit centers and production options using cash flow projections     使用现金流量预测确定评估不同龙头利润中心和生产 Analyze cost of production indicators     分析生产指标的费用 Conduct risk analysis 进行风险分析 Complete the business plan 完成经营计划 * * 
经营计划--培训大纲.ppt