2004年中国星级饭店综合实力评价分析步骤
1、因子分析的可行性
KMO为0.721 0.6，Bartlett球形检验结果为947.12 105，拒绝0假设，适合因子分析
	KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy.	.697		Bartlett's Test of Sphericity	Approx. Chi-Square	927.029		 	df	105		 	Sig.	.000		
2、因子的提取
根据特征值大于1，累计贡献率大于80%，提出前三因子
	Total Variance Explained
Component	Initial Eigenvalues	Extraction Sums of Squared Loadings	Rotation Sums of Squared Loadings		 	Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %		1	9.647	64.314	64.314	9.647	64.314	64.314	7.503	50.020	50.020		2	2.556	17.039	81.353	2.556	17.039	81.353	4.592	30.612	80.632		3	1.106	7.373	88.726	1.106	7.373	88.726	1.214	8.094	88.726		4	.660	4.400	93.126	 	 	 	 	 	 		5	.488	3.253	96.379	 	 	 	 	 	 		6	.202	1.343	97.722	 	 	 	 	 	 		7	.143	.956	98.678	 	 	 	 	 	 		8	.080	.535	99.213	 	 	 	 	 	 		9	.042	.278	99.491	 	 	 	 	 	 		10	.035	.232	99.722	 	 	 	 	 	 		11	.027	.180	99.902	 	 	 	 	 	 		12	.007	.046	99.948	 	 	 	 	 	 		13	.004	.028	99.976	 	 	 	 	 	 		14	.003	.022	99.998	 	 	 	 	 	 		15	.000	.002	100.000	 	 	 	 	 	 		Extraction Method: Principal Component Analysis.
3、因子命名
根据因子旋转矩阵，可以看出在第一个因子上，饭店数、载荷基本上
	Rotated Component Matrix(a)
 	Component		 	1	2	3		Zscore(·1μêêy)	.940	-.087	.017		Zscore(·???êy)	.966	.199	.014		Zscore(′2??êy)	.955	.113	.088		Zscore(?í·?3?×a)	.253	.363	.698		Zscore(óaòμê?è?)	.903	.334	.048		Zscore(óaòμ?°?e)	.912	.319	.021		Zscore(1ì?¨×ê2ú)	.848	.481	-.124		Zscore(è??±àí?ê)	.674	.625	.151		Zscore(è??ù?-?μ)	.298	.718	-.377		Zscore(°ù?a′′ê?)	.620	-.022	.679		Zscore(à?èó)	.201	.939	.031		Zscore(à?èó?ê)	.354	.791	.242		Zscore(è??ùà??°)	.451	.861	.087		Zscore(è??ùà?èó)	.314	.887	.084		Zscore(′óòμè??±)	.974	.117	.017		Extraction Method: Principal Component Analysis. 
 Rotation Method: Quartimax with Kaiser Normalization.
a  Rotation converged in 3 iterations.
4、因子得分的计算
根据因子得分系数矩阵，
	Component Score Coefficient Matrix
 	Component		 	1	2	3		Zscore(·1μêêy)	.196	-.149	-.070		Zscore(·???êy)	.165	-.064	-.080		Zscore(′2??êy)	.167	-.090	-.012		Zscore(?í·?3?×a)	-.061	.069	.594		Zscore(óaòμê?è?)	.132	-.014	-.046		Zscore(óaòμ?°?e)	.138	-.020	-.071		Zscore(1ì?¨×ê2ú)	.117	.041	-.197		Zscore(è??±àí?ê)	.039	.104	.063		Zscore(è??ù?-?μ)	.001	.189	-.375		Zscore(°ù?a′′ê?)	.063	-.097	.548		Zscore(à?èó)	-.084	.263	-.005		Zscore(à?èó?ê)	-.054	.195	.171		Zscore(è??ùà??°)	-.030	.206	.023		Zscore(è??ùà?èó)	-.060	.232	.032		Zscore(′óòμè??±)	.176	-.090	-.076		Extraction Method: Principal Component Analysis. 
 Rotation Method: Quartimax with Kaiser Normalization.
可以计算出各个地区星级饭店在各个因子上的得分以及综合得分如下
地区	F1	F2	F3	综合得分		北京	23.88008	2.78660358	-1.45792819	25.20875539		天津	-5.68438	0.99784407	0.59837995	-4.08815598		河北	-3.28108	-1.10170043	-0.2295106	-4.61229103		山西	-4.70126	-0.75969449	1.2566077	-4.20434679		内蒙古	-6.18525	1.59819616	0.0673028	-4.51975104		辽宁	5.74475	1.52980132	-1.30966046	5.96489086		吉林	-4.76691	1.32652419	-0.15077194	-3.59115775		黑龙江	-7.06147	0.23867448	-1.20144291	-8.02423843		上海	23.85545	8.16487321	0.61032787	32.63065108		江苏	10.14

2004年中国星级饭店综合实力评价分析步骤.doc