投资项目2：张志翔（绿豆网）校园二手商品交易平台
GreenKey网络公司		GreenPoint		（绿豆网）校园二手商品交易平台		
GreenKey团队
2008-03-08
创业计划书
一、公司名称 ：Green-Key 网络公司
二、公司性质 ：平台运营商
三、公司地址 ：上海市xx区xxx路xxx号
四、邮编 ：200000
五、负责人 ：张志翔
六、职务 ：经济管理学院社会实践部部长
七、电话 ：13564124225
八、E-mail :king19880425@126.com
九、公司主页(WWW) ：max.book118.com.cn
目录
第一部分 摘要（整个计划的概括）·············6
一. 项目简单描述····································6
二. 市场目标概述·······························7
三. 项目优势及特点简介····························7
四. 利润来源简析·································7
五. 投资和预算··································8
六. 融资方案···································8
七. 财务分析···································8
第二部分 综述·····························8
第一章 项目背景····························8
一． 项目的提出原因······························8
二． 项目环境背景·······························9
三． 项目优势分析·································9
四． 项目运作的可行性······························10
第二章 项目介绍·····························10
一． 网站建设宗旨································10
二． 定位与总体目标·······························11
三． 网站规划与建设进度·····························11
四． 资源整合与系统设计·····························11
五． 网站结构/栏目板块································12
六． 主要栏目介绍·································12
七． 商业模式···································12
八． 技术功能··································12
九． 信息/资源来源································13
十． 无形资产··································13
十一．收益来源概述································13
十二．项目经济寿命································13
第三章. 市场分析···························13
一． 互联网市场状况及成长····························13
二． 目标市场的设定·······························15
三． 传统行业市场状况····························16
四． 市场成长································16
五． 本项目产品市场优势···························16
六． 市场趋势预测和市场机会····························16
第四章 竞争分析·································17
第五章 技术可行性分析·································17
一. 平台开发·····································17
二. 数据库·····································17
三. 系统开发·····································17
四. 网页设计····································18
五. 安全技术····································18
六. 内容设计····································18
七. 技术人员···································18
八. 知识产权····································18
第六章 投资说明································18
第七章 风险分析与规避····························18
一． 政策风险····································18
二． 资源风险····································18
三． 其他风险·····································19
第八章 管理····································19
一． 公司组织结构································19
二． 现有人力资源或经营团队····························19
三． 管理制度及协调机制····························19
第九章 经营预测································20
一. 网站经营····································20
1．访问人数成长预测····························20
2．会员增长预测································20
第十章 财务可行性分析····························20
一． 财务分析说明································
二． 财务数据预测······················

（绿豆网）校园二手商品交易平台.doc