Skin Moisturizing Updated to Jan/Feb2003 Agenda Skin Moist. Body Market Overview How XX Milk Help Brand Sales & Share Gain BB&Kids Cream, XX Cream Launch Evaluation Explore Skin Moist. Sachet Opportunity Skin Moisturizer Sales Trend, NationalMarket Growth Accelerated; Value Also Outgrew Volume  Product Segment Sales & Growth, Nat.Growth of All Segments Accelerated; Facial Obtained Positive Value Growth While Body Deflated XX Body Volume Sales Trend by VariantMilk Did Help XX to Gain Sales In Passing Winter Season vs YA Body Top 10 Brands Volume Share & ChgSlower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period Body Top 10 Brands Value Share & Chg Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period Body Sales Growth By Platform Deflation in Body Mainly Traced to Basic Body Lotion; Overall Lotion Still Captured Positive Growth while Cream Declined Body Basic Lotion Key Competitors Growth, NationalBut Our Growth Rate Still Behind Nivea/Softsense and Total Segment Body Lotion Basic, Key Brand Volume ShareOur Share Lost Mainly Traced to Basic Lotion Where YuMeiJing and Small Brands Gained Share Noticeably Body Lotion Basic, Key Brand Value ShareXX Regained Some Share in JF03,Compared with JF02 max.book118.com. Body Lotion Basic SKU Share220ml Largely Contributed to Its Share; Distribution Slightly Increased max.book118.com. Body Lotion Basic Share & Distribution By MarketYu Mei Jing Mainly Focus In Hebei / Shangxi / Shangdong Body Basic Lotion, Sales Mix & Growth By CityQuick Development of Body Basic Lotion Traced to Key & A Cities Body Basic Lotion, Key Brands Share by CityWe Lost Share to Bai Que Ling & Small Brands in Key Cities and Yu Mei Jing in A Cities Body Basic Lotion, Key Brands Share by CityOur Share Gains in BCD Cities Helped Us to Narrow Overall Share Lost Summary Total Skin Moisturizer experienced faster growth rate in this winter with positive price inflation - 6% in volume and 9% in value Accelerated growth rate had been captured in all segments, esp. In Facial and Hand, which both experienced higher value growth than volume growth Body also captured positive volume growth (11%), but its value growth was much lagged behind (7%) in recent winter  Summary - Body With Body, Lotion still obtained outstanding growth with growth rate of 26% in volume and 17% in value; but cream declined which led to a slower growth rate in total body The price deflation in Body Lotion mainly traced to basic Body Lotion, where local brands, like Bai Que Ling and Yu Mei Jing, developed fast Overall, XX did captured positive growth in recent winter period and Milk largely contributed to our growth  Summary - Body But we still slightly lost share in Body market in recent winter due to slower growth than the market, especially in the Basic Body Lotion segment In Basic Body Lotion segment, we lost share to Bai Que Ling and small brands in Key cities and Yu Mei Jing in A cities; But our distribution expansion led to our share gains in BCD cities, which narrowing our overall share los

个人润肤产品市场(AC尼尔森)清华汉魅.ppt