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Unit 1 Establishing Business Relations
建立贸易关系
内容简介
获取客户信息的渠道有很多种，但主要的渠道包括以下几种，比如国内外的展会，B2B网站，搜索引擎，朋友介绍等。无论这些信息是如何获取的，目的都是与客户取得联系并成功地向他们销售自己的产品。要与客户建立贸易关系，成功的销售产品，这要求我们要十分重视第一次与客户的联系。通过邮件联系，向客户展示自己公司的实力和优势，促成合作。
Self introduction
Dear Sirs,
This is Water from SHV Company. I’ve been working in DVD field for more than five years. Hope that I can serve you with my professional experience from now on. Please feel free to study our offer as below.
First of all, I would like to introduce you some information about our factory. SHV Company is a professional manufacturer in producing Portable DVD Player, covering 7’, 8.5’, 9’, 10.2’. And SHV got the supports as below.
Staff Number: over 300
Production lines: four lines
Monthly capacity: 60,000pcs
Quality control: FCC, CE, EMC, CCC, RoHS
Factory management: ISO 9001 International Quality Management System and ISO14000 International Environment Management System
Markets: xxx from Spain, xxx, xxx from Italy, xxx from Germany, xxx from Ukraine, xxx from Bulgaria, xxx from Russia, xxx from Israel, xxx from Iran, xxx, xxx from India, xxx from Middle East, xxx from Paraguay, xxx from Panama, etc.
Now I would like to offer you the fast sale item with best price for your reference first.
Model: Item A701, 7’ swivel screen with TV tuner, USB＆Card Render
Offer: FOB Shenzhen US$50
MOQ: 1000pcs
Samples and more information are available for your study anytime. We appreciate your kind reply soon.
We are looking forward to our cooperation in near future.
Best regards,
Water
Notes
第一次主动联系客户，介绍自己在行业内的经验和成绩。让客户产生信心。
介绍公司的产品和实力，以增加客户信心。
根据客户所在国家目前销售产品的情况，向客户推荐适当的产品。
报价时要包含产品的重要信息。比如产品的主要功能，报价条款，价格，订单起订量等。
最后，提出合作的愿望。
Contact customer after the fair
Sample 1
Dear Sirs,
Thank you for your kind visit at our booth 3.2F18 during Canton Fairs. This is Water from SHV Company. I hope you could feel free to study our offer about Portable DVD Player.
SHV Company is a professional manufacturer in producing Portable DVD Player. The products are spreading the countries and regions including Asia, Europe and America, products covering 7’, 8.5’, 9’, 10.2’. We’ve been investing US$38 million to set up a high-tech industry zone named SHV Technology Co., Ltd in Zhejiang Province, which covers 82000 square meters and 200000 square meters of building. With our strong R＆D and workmanship. Believe we can become your good partner and friend.
According to the memo during Canton Fair, we would like to list the following offers for your record.
Model: Item A903, 9’swivel screen with TV tuner, USB＆Card Reader
Offer: FOB Shenzhen US$50
MOQ: 1000pcs
Samples and more information are available as requested. We appreciate your kind ideas about our cooperation..
We are looking forward to our initial cooperation soon.
Best regards,
Water
Notes
参加展会是很多公司选择推广产品的一种很重要的方式。在展会之前，通常都要向所有的老客户和潜在的客户发邀请函。这也是向客户展示实力的一次机会。通常邀请函都会做成图片的形式，方便发送

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