Unit 1 Establishing Business Relations 
                                      建立贸易关系 
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                                          内容简介 
     获取客户信息的渠道有很多种，但主要的渠道包括以下几种，比如国内外的展会，B2B 
网站，搜索引擎，朋友介绍等。无论这些信息是如何获取的，目的都是与客户取得联系并成 
功地向他们销售自己的产品。要与客户建立贸易关系，成功的销售产品，这要求我们要十分 
重视第一次与客户的联系。通过邮件联系，向客户展示自己公司的实力和优势，促成合作。 
1.  Self introduction 
Dear Sirs, 
     This is Water from SHV Company. I’ve been working in DVD field for more than five years. 
Hope that I can serve you with my professional experience from now on. Please feel free to study 
our offer as below. 
     First of all, I would like to introduce you some information about our factory. SHV Company 
is a professional manufacturer in producing Portable DVD Player, covering 7 ’, 8.5’, 9’, 10.2’. And 
SHV got the supports as below. 
     Staff Number: over 300 
     Production lines: four lines 
     Monthly capacity: 60,000pcs 
     Quality control: FCC, CE, EMC, CCC, RoHS 
     Factory  management:  ISO   9001  International  Quality   Management   System   and   ISO14000 
International Environment Management System 
     Markets: xxx from Spain, xxx, xxx from Italy, xxx from Germany, xxx from Ukraine, xxx 
from Bulgaria, xxx from Russia, xxx from Israel, xxx from Iran, xxx, xxx from India, xxx from 
Middle East, xxx from Paraguay, xxx from Panama, etc. 
     Now I would like to offer you the fast sale item with best price for your reference first. 
     Model: Item A701, 7 ’ swivel screen with TV tuner, USB＆Card Render 
     Offer: FOB Shenzhen US$50 
     MOQ: 1000pcs 
     Samples and more information are available for your study anytime. We appreciate your kind 
reply soon. 
     We are looking forward to our cooperation in near future. 
     Best regards, 
     Water 
     Notes 
     1.  第一次主动联系客户，介绍自己在行业内的经验和成绩。让客户产生信心。 
     2.  介绍公司的产品和实力，以增加客户信心。 
     3.  根据客户所在国家目前销售产品的情况，向客户推荐适当的产品。 
     4.  报价时要包含产品的重要信息。比如产品的主要功能，报价条款，价格，订单起订 
         量等。 
     5.  最后，提出合作的愿望。 
2.  Contact customer after the fair 
Sample 1 
Dear Sirs, 
     Thank you for your kind visit at our booth 3.2F18 during Canton Fairs. This is Water from 
SHV Company. I hope you could feel free to study our offer about Portable DVD Player. 
     SHV   Company    is  a  professional  manufacturer  in  producing  Portable  DVD  Player.  The 
products   are spreading   the  countries   and  regions   including   Asia,   Europe   and   America,   products 
covering   7’,   8.5’,   9’,   10.2’.   We’ve   been  investing   US$38   million   to set  up   a  high-tech  industry 
zone named SHV Technology Co., Ltd in Zhejiang Province, which covers 82000 square meters 
and 200000 square meters of building. With our strong R ＆D and workmanship. Believe we can 
become y

外贸英语写作.pdf