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        商务英语实用函电 
Unit   1         Features   in   Language   and   Ways   in   Writings   of 
Business English Letters 
1. Function of a business letter 
a. to get or to convey business information        b. to make or to accept an offer 
c. to deal with various businesses.       d. inform or remind counterpart of a certain 
thing and to ask the counterpart to act according to the rules stimulated in what is 
written. 
2. Writing Principles and Language Features 
Language       Features:flowery,      plain,clear,concrete,wordy,complete,concise,general 
affected words (make readers feel not natural)           courtesy      correct   florid style 
consideration    stiff 
Language Features 
Different   kind   of   practical   English   writing   has   different  layout, tone and style. 
Business English writing, is the model of practical language. It is required to express 
your   own   views  accurately  in  plain language that      is  very clear   and   is readily 
understood,  and     catch  the  readers’  attention  and      persuade    the  readers    into 
believing   what   you  said.  Writing naturally and   sincerely     is  to  reveal   your  true 
feelings between lines and try to avoid the affected words and florid style with little 
content. As a writer, you should also learn to use polite language and be considerate 
to your readers. 
7Cs:completeness,concreteness,clearness,conciseness,courtesy,consideration, 
correctness 
Rewrite the following sentences 
1.   we   acknowledge receipt  of   your   letter   of   February 10   and   wish   to   accept   your 
conditions. 
We    are   pleased  to  say   that  we  can   accept  your   conditions  in  your  letter  of 
February10. 
2. We received your letter of May 5. Here is a copy of our price list you asked for. 
Here is our price list you asked for in your letter of May 5. 
3. Please don’t hesitate to get in touch with us in case you have any question. 
Please let us know if you have any question. 
4. Allow us to state that we sincerely hope you will give your careful consideration to 
our proposal. 
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We hope you will consider our proposals.我们希望你方能考虑我方建议。 
5. We hope you will be able to make us a competitive offer to enable us to conclude 
some business. 
We hope you will make us a competitive offer 
6. Samples will be sent and offers will be made upon receipt of your specific enquiries. 
Samples will be sent and offers made upon receipt of your specific enquiries. 
7. Thank you for your quotation dated 5/9/03. we intend to place a trial order with 
you . 
Thank you for your quotation dated September 5, 2003. we intend to place a trial 
order with you.

商务英语实用函电.pdf