证券投资学 这门课能给我们带来什么? 这门课所属的位置 这门课的主要内容 Why do we study the theory? Managers learn from experience how to cope with routine problems. But the best manager are also able to respond to change. To do this you need more than time-honored rules of thumb; you must understand why companies and financial markets behave the way they do. In other words, you need a theory of finance.……Good theory helps you grasp what is going on in the world around you. It helps you to ask the right questions when times change and new problems must be analyzed. It also tells you what things you do not need to worry about.---------Brealey and Myers Why does not there exists any advice on “guaranteed” ways to beat the market? Any system designed to beat the market, once known to more than a few people, carries the seeds of its own destruction. There are two reasons for not including advice on “guaranteed” ways to beat the market in this book. First, to do so would make a successful system public and hence unsuccessful. Second, the authors know of such system. This does not mean that financial analysis is useless. Although individuals should be skeptical when others tell them how to use financial analysis to beat the market, individuals can try to understand the market with the use of financial analysis.
证券投资学1.ppt
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